FERNANDA CORTINA PHOTOGRAPHER
FERNANDA CORTINA PHOTOGRAPHER
Fernanda Cortina is a journalist and professional documentary photographer from Mexico. When she reached out to me, she was looking for a personal rebrand. She had created her own logo but felt it wasn’t quite right for what she wanted to convey.
With an upcoming website update, she needed a new logo that could represent both her land and underwater photography – something versatile for her website, newsletter, and even merchandise.
After our initial discovery call, I started brainstorming different styles for the logo. Fernanda wanted to keep the elements of a volcano and the ocean from her old logo but in a way that looked more polished and professional.
We went through several revisions, experimenting with various looks until we landed on something that felt just right: an elegant, clean illustration that perfectly captured her unique capabilities and perspective.
Using her existing logo as a base, I crafted a more refined and cohesive brand identity for Fernanda. The final deliverables included:
Now, Fernanda's brand aligns beautifully with her mission and values, reflecting the depth of her photography.
Check out Fernanda's work and the new branding here.
I grew up in Iceland, surrounded by the ocean and volcanoes, so this project really hit close to home for me. The way Fernanda's photography shows life above and below felt so connected to the nature I grew up with.
It was such a great experience to work with someone who shares that same passion for showing how incredible and fragile our planet is.
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