Fernanda is a journalist and professional documentary photographer from Mexico. When she reached out to me, she was looking for a personal rebrand. She had created her own logo but felt it wasn’t quite right.
With an upcoming website update, she needed a new logo that could represent both her land and underwater photography – something versatile for her website, newsletter, and even merchandise.
After our initial discovery call, I started brainstorming different styles for the logo. Fernanda wanted to keep the elements of a volcano and the ocean from her old logo but in a way that looked more polished and professional.
We went through several revisions, experimenting with various looks until we landed on something that felt just right: an elegant, clean illustration that perfectly captured her unique capabilities and perspective.
The outcome
Using her existing logo as a base, I crafted a more refined and cohesive brand identity for Fernanda. The final deliverables included:
- A main logo
- A secondary textured logo
- A favicon
- A signature
- A custom font
Now, Fernanda's brand aligns beautifully with her mission and values, reflecting the depth of her photography.
Check out Fernanda's work and the new branding here.
Fernanda Cortina
CONSERVATION PHOTOGRAPHER
I chose to work with Styngvi because I was inspired by his conservation and activism work. It was important to me that my own values were shared in the creation of this rebrand, and that my own passion for nature was at the center of this project. Stefán understood the concept that I had in mind, and the way I wanted my brand to feel: inspiring and adventurous. It was amazing working with someone so passionate about the environment, and it won't be the last we'll work together!
DISCOVER
More of my work
Mohrenstrasse
Berlin
Tower Bridge
London
Metro Pyramides
Paris