If you're part of a nonprofit, ethical business, or sustainability-focused team and you're curious about how I work, you're in the right place.
I’ve answered the most common questions I get about my creative process, pricing, timelines, and how I support mission-driven campaigns through illustration and design.
About my mission and values
Ethical design is about more than creating something that looks nice. It means designing with purpose, intention, and integrity. For mission-driven organizations, it’s especially important to work with creatives who understand your values and can reflect them authentically in the work.
When I collaborate with ethical brands and nonprofits, I aim to create visuals that go beyond the surface. I take the time to understand your story, your impact, and your audience. My designs are shaped by the causes you care about, and they are built to resonate, educate, and inspire action.
For example, I worked with Patagonia on their campaign to ban open-net salmon farms in Iceland. I wasn’t just drawing fish. I created a visual narrative that communicated the ecological impact of salmon farming across different formats like billboards and videos. That kind of storytelling can help turn viewers into supporters.
I started my creative career at an advertising agency, but I quickly felt a disconnect between the work I was doing and the values I cared about. Promoting things I didn’t believe in made me lose joy in the creative process, and I knew I had to shift direction.
Now, I use my skills to support causes I believe in. I focus on ocean and wildlife advocacy because these are areas where I feel I can contribute to real, positive change. My work is rooted in purpose, not profit.
I approach sustainability in a practical way across my work. This includes:
I believe every decision counts, from how I work to what I create.
I primarily work with:
If your project/organisation helps the planet, protects biodiversity, supports justice, or builds a better future, I’d love to hear from you.
I felt that a lot of environmental and activism-focused art leans toward the heavy or depressive, so I wanted to try something different.
My approach is to create work that inspires curiosity and optimism. I highlight important issues in a way that draws people in, instead of overwhelming them. I want my illustrations to be beautiful, thoughtful, and full of heart, because that’s how people connect, reflect, and (hopefully) take action.
Working with me
Working with me is collaborative, thoughtful, and values-driven. I care deeply about the causes I support, and I aim to become an extension of your team, not just a contractor.
The process is based on listening and exploration. Whether you're commissioning an illustration or a full campaign identity, I take time to understand your goals and audience so we can build something powerful together. You’ll get someone who is equally passionate about your mission and invested in helping it succeed!
I offer a range of creative services tailored to nonprofits, sustainable brands, and mission-driven organizations, including:
You can read more about my services here.
Yes, absolutely. Custom illustrations are at the heart of what I do! I love hearing your ideas and helping you bring them to life in a way that fits your mission and message. Whether it's a single illustration or a full series, each project is tailored specifically to you.
Yes, and not just the visual bits!
I offer full branding packages that go beyond a logo. That includes visual identity design, colour palettes, typography, illustration styles, and brand guidelines. If you're just getting started, or refreshing your identity, I can help build a system that feels cohesive and intentional.
Because of my background in web development, I can also support with things like simple website setup (especially for campaign landing pages or microsites), custom typefaces, and print-ready materials like posters, brochures, or event collateral.
If you’re a small team or solo founder, this kind of one-stop creative support can help you save time and keep everything aligned across platforms. You can look at some of my past branding work in my case studies.
Each year I take on a small number of pro bono projects for non-commercial initiatives that align with my values. If you’re working on something that serves the planet or the ocean, you’re welcome to apply for pro bono support here.
I work with clients all over the world. I’m originally from Iceland and currently based in Prague, but I run a fully remote studio and collaborate across time zones with no problem.
Wherever you're based, if your mission resonates with me, I’d love to work together.
Projects and pricing
The first step is to fill out my inquiry form. That gives me a solid overview of your project, things like your timeline, budget, and what you’re looking to create.
Once I’ve reviewed it, I’ll let you know if it’s a good fit in terms of timing and scope. If it is, we’ll hop on a video call for a proper chat. No pressure, just a chance to connect and see if the energy feels right.
If we’re both excited to move forward, I’ll send over a proposal with the full scope, deliverables, and pricing.
Easy. Just follow the steps above and fill out the form. Once you’ve filled that out, I’ll take it from there and guide you through the next steps.
Prices vary depending on what you need, but here’s a general idea:
Custom illustrations start from 500 EUR
Branding packages start from 2000 EUR
I have several pricing tiers depending on the scope, and I’ll always be upfront about costs before we get started.
I also understand that smaller nonprofits and grassroots projects sometimes work with limited budgets. If you have a great idea but not a lot of funds, I’m open to exchanges, like offering a discount in return for the rights to sell the artwork in my shop. Just let me know your situation, and we’ll see what’s possible.
My branding packages start from 2000 EUR. I believe branding is more than just a logo, I create complete visual identity systems that reflect your values and connect with your audience.
Depending on your needs, a package might include:
Each project is scoped based on what you actually need, so feel free to get in touch and we’ll build a package that works for you and your budget.
Timelines and workflow
I usually go through three phases:
Exploration: I send over several rough ideas or sketch concepts to get the creative conversation started.
Refinement: Based on your feedback, I narrow things down into one or two more developed versions.
Finalisation: Once we’re aligned on the concept and the sketch has been approved, I bring it to life in full detail and deliver the final files.
No disappearing into a black hole or “ta-da” moments, just good communication and a shared creative journey.
I like to keep the process collaborative and easygoing. Feedback is welcome, encouraged, and expected! I want you to love the final result as much as I do.
If something feels off to you, I want to catch it early on in the process so we don't waste time going in circles and fixing everything once it's almost ready.
For illustrations, I usually allow 3 to 4 weeks, enough time to develop concepts, gather feedback, and make sure everything is right before we finalise the illustration.
Branding projects take a bit longer, usually 2 to 3 months, depending on how detailed your package is. There’s more research involved and more steps to get it just right.
If you need something quicker, I can sometimes offer a rush service for an additional fee. Just keep in mind that this also means we both need to be responsive throughout the process so things can keep moving smoothly.
Great communication makes everything smoother. Here’s what I ask for:
That’s pretty much it. If we both show up and communicate well, the work flows beautifully.
If you're a nonprofit, ethical brand, or mission-driven team looking for visual storytelling that aligns with your values, I'd love to hear from you.