CROSSWAVE NORTH & BRIMBRETTAFÉLAG ÍSLANDS
Saving the Surf in Iceland
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Campaign Artwork for a Documentary film premiere
In collaboration with the Icelandic surfing society and Crosswave, I created the artwork for a film premiere event aimed at raising awareness about the environmental and cultural impacts of industrial expansion in a small town in Iceland, Þorlákshöfn.
The main goal was to bring together nature enthusiasts, locals and influential politicians to start a dialogue on preserving a surf break which is enjoyed by locals as well as people from all over the world.
Crafting the visual story
The brainstorming session involved footage from the area, gathering inspiration, and deciding on a color palette. From there, I created 3 concepts for the poster artwork.
We wanted to emphasize a stark, eye-catching contrast: highlight the wave and an arctic surfer in a dynamic and colorful way, with the industrial developments looming above, threatening to take them down.
The campaign's impact
Despite the tight turnaround and little time for extensive promotion, the visuals drew more attention than expected, and the event ended up being a huge success. The cinema was packed, and the interest was tangible all around – with people sitting on the floor and standing in the doorways. The film featured professional surfers and world-renowned adventure photographer Chris Burkard, who also attended to show support. Having personally contributed to this campaign and seeing it succeed was meaningful both professionally and personally.
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