CROSSWAVE NORTH & BRIMBRETTAFÉLAG ÍSLANDS

Saving the Surf in Iceland

Aldan okkar allra awareness poster design

Services:

Campaign Artwork for a Documentary film premiere

Campaign illustrations for:

- Film poster

- Social media

Client:

Crosswave North

In collaboration with the Icelandic surfing society and Crosswave, I created the artwork for a film premiere event aimed at raising awareness about the environmental and cultural impacts of industrial expansion in a small town in Iceland, Þorlákshöfn.

The main goal was to bring together nature enthusiasts, locals and influential politicians to start a dialogue on preserving a surf break which is enjoyed by locals as well as people from all over the world.

Crafting the visual story

The brainstorm session involved footage from the area, gathering inspiration and deciding on a color palette. From there, I created 3 concepts for the poster artwork.

We wanted to highlight the wave and an arctic surfer in a dynamic and colorful way, with the industrial developments looming above, threatening to take it down.

Surfing illustration sketch and concepting

Working on surfer illustration in Procreate

Campaign impact

Despite the tight turnaround and little time for promotion the event was a huge success. The cinema was packed - with people sitting on the floor and standing in the doorways. The film featured professional surfers and world-renowned adventure photographer Chris Burkard, who also attended to show support.

Watch the film