• A flexible logo system
• A full visual identity
• A brand style guide
• Social media templates
• A redesign of the website
Client:
Dýraverndarsamband Íslands has been protecting animals in Iceland since 1914. Despite their long legacy, they had never had a professionally designed identity.
My mission was to create a visual identity that:
• Stands apart from other animal orgs in Iceland
• Reflects Iceland’s unique wildlife and landscape
• Feels minimal, versatile, and timeless
• Can work across all platforms, from print to digital
Their old logo was drawn up by a former board member, well-intentioned, but had become easily mistaken for logos used by other animal welfare orgs, as well as a political group with completely different views.
I started with a discovery session to talk about their goals, values, and audience. I looked into other animal and nature orgs in Iceland to understand how they present themselves visually, and more importantly, how we could make sure the client would be able to stand out.
The Arctic fox quickly caught my attention, as it’s the only mammal native to Iceland and, surprisingly, not yet featured in any animal org logos.
I knew right away this would be the anchor of the new brand.
The final logo is a clean, mono-line outline of an Arctic fox, created entirely from circles. It’s simple, bold, and symbolic.
I chose a marine blue, pulled from the Icelandic flag, and a volcanic orange, as a nod to Iceland’s energy and land. These colors break away from the expected greens and earth tones, helping the organisation stand out while still feeling grounded in place.
Paired with a minimalistic mono-line typeface, the logo feels cohesive, calm, and confident.
The new branding was officially unveiled at the 111th anniversary celebration in March 2025, an event opened by the President of Iceland. Since then, the identity has been used across banners, reports, letters to ministers, and political reviews.
It’s now a visible and respected part of national conversations around animal rights in Iceland.
Linda Karen Gunnarsdóttir
Chairwoman, Dýraverndarsamband Íslands
It was absolutely fantastic to work with Stefán. His suggestions were very good and the design was high-quality. Stefán is a big animal welfare advocate and as a designer has placed great emphasis on projects that fight for a better future for nature, animals and people. The board of DÍS therefore felt that the collaboration was a perfect fit.
SALMON NATION CAMPAIGN
THE OCEAN SPEAKS ILLUSTRATIONS
FERNANDA CORTINA REBRAND
DISCOVER
