Charlotte Young, co-founder of Ocean Roamer, came to me with a clear challenge: create a brand that reflects a small, agile sailboat supporting science and storytelling in some of the most remote parts of the ocean.
My job was to translate that into a visual identity that feels professional, adventurous, and trustworthy.
Before sketching anything, I explored the visual landscape. I reviewed competitors, pulled references, and gathered inspiration. This gave us a clear sense of what the brand should feel like and how it can look different from the rest. From there, I put together moodboards that guided the tone, style, and overall direction of the brand.
The sketch phase was all about trying, adjusting, and refining. I worked through multiple directions until the right concept surfaced: a simple mark blending a wave, a fin, and a focus point.
It felt confident, clean, and aligned with their mission.
Once the main concept was locked in and approved by the client, I moved into iterations. I tested tweaks in balance, spacing, angles, and proportions to make sure the logo felt solid at any size.
After all the refining, the logo finally settled into its final form. Clean, minimal shapes that still carries the story. Simple enough to scale anywhere, strong enough to grow with the brand.
I wanted the typography to feel connected to the logo, so I tweaked the font and changed the A using a shape from the mark. It’s a subtle detail, but it gives the brand its own character.
In the end, everything came together. The logo, the type, the visuals, all pointing in the same direction. It feels bold, steady, and grounded in the mission that drives them. This identity gives Ocean Roamer a voice that’s as bold as the work they’re doing.
Check out their website and upcoming expeditions:
Charlotte Young
Marine Scientist and Co-Founder of Ocean Roamer
I knew Stefan would be the right person for this, and he absolutely was. It was important for me to get someone who understands our mission and the conservation space. He cared about getting it right, not just getting it done.
SALMON NATION CAMPAIGN
THE OCEAN SPEAKS ILLUSTRATIONS
FERNANDA CORTINA REBRAND
DISCOVER
