Creating a visual identity for a marine expedition platform
Charlotte Young, co-founder of Ocean Roamer, came to me with a clear challenge: create a brand that reflects a small, agile sailboat supporting science and storytelling in some of the most remote parts of the ocean.
My job was to translate that into a visual identity that feels professional, adventurous, and trustworthy.
The visual compass
Before sketching anything, I explored the visual landscape. I reviewed competitors, pulled references, and gathered inspiration. This gave us a clear sense of what the brand should feel like and how it can look different from the rest. From there, I put together moodboards that guided the tone, style, and overall direction of the brand.
Finding the shape
The sketch phase was all about trying, adjusting, and refining. I worked through multiple directions until the right concept surfaced: a simple mark blending a wave, a fin, and a focus point.
It felt confident, clean, and aligned with their mission.
Getting it just right
Once the main concept was locked in and approved by the client, I moved into iterations. I tested tweaks in balance, spacing, angles, and proportions to make sure the logo felt solid at any size.
The final form
After all the refining, the logo finally settled into its final form. Clean, minimal shapes that still carry the story. Simple enough to scale anywhere, strong enough to grow with the brand.
Tying it all together
I wanted the typography to feel connected to the logo, so I tweaked the font and changed the A using a shape from the mark. It might feel like a subtle detail, but it's precisely the one that gives the brand its own, distinguishable character.
Final result
Curious about the full creative process? Watch my case study video ↑
In the end, everything fell into the right place. The logo, the type, the visuals – all pointing in the same direction that felt bold, steady, and grounded in the mission that drives Ocean Roamer. This identity gives the brand a voice that’s as bold as the work they’re doing, making the legacy they're building easy to recognize.
If you want to learn more about Ocean Roamer, check out their website and upcoming expeditions:
Styngvi really understood our mission
Charlotte Young
Marine Scientist and Co-Founder of Ocean Roamer
I knew Stefan would be the right person for this, and he absolutely was. It was important for me to get someone who understands our mission and the conservation space. He cared about getting it right, not just getting it done.
SALMON NATION CAMPAIGN
THE OCEAN SPEAKS ILLUSTRATIONS
ANIMAL WELFARE ORG REBRAND
DISCOVER
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